Jul 21

What Is Quantcast?

Quantcast is a new media measurement service that enables advertisers to view audience reports for millions of sites and services to build their brands with confidence. The free service empowers publishers to demonstrate the unique value of their audiences by tagging their websites, videos, widgets and games for direct measurement.

Quantcast Media Planner ranks millions of web properties based on their ability to deliver your target audience - the way you define it. Unlike panel-based services, much of Quantcast’s data is based on directly measured (Quantified) traffic - collected through a program publishers participate in. Other sites not participating in the program (non- Quantified) have panel-based audience estimates provided. Leverage powerful demographic, geographic (TV DMA), lifestyle interest, or brand affinities to drive unparalleled visibility across the web - major publisher sites, networks, vertical properties and more.

A Team of Engineers and Mathematicians

Quantcast Corporation was founded in 2005 by a team of engineers and mathematicians committed to advancing the digital media industry. The Quantcast team has conducted extensive research and development to provide publishers with a free and easy way to report on the audience metrics that advertisers demand, including traffic, demographics and lifestyle assessments.

Quantified Publisher Program

It’s hard to articulate the value of your sites and services to advertisers. Even expensive third-party research can underestimate your audience size, costing you money.  Quantcast can help. For the first time in history, Quantcast enables you to participate in the audience ratings process by tagging your sites and services for direct measurement.

Finding Your Audience With Quantcast

Define your target audience by age, gender, ethnicity, income, education, and DMA (for Quantified sites). Add result constraints tied to unique people counts, content category, or minimum composition index of your target. A real time search will evaluate millions of web properties and networks and present them in an interactive list. You can even constrain results to sites that accept ads, or that participate in the Quantified program.
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How Does Quantcast Work?

Start With Panel-Based Data: Most rating firms estimate web audiences the same way radio audiences were estimated 70 years ago: by surveying a sample of people and extrapolating to the larger audience.

Our estimates start the same way, with a panel of several million people who anonymously share their web usage history with us. Using statistical techniques we project which sites the rest of the U.S. web audience is visiting and publish basic profiles reflecting those estimates.

Unfortunately, panels aren’t perfect. Panels have biases, and with millions of destinations on the Web, even a panel as large as ours can’t do justice to niche audiences. So our analysis doesn’t end there.

Directly Measured Data: With publishers’ cooperation, web visits can be counted directly and accurately. Our Quantified Publisher program enables publishers to tag their sites and services for measurement free of charge. We can then gauge the actual reach, frequency and popularity of their websites, videos, widgets, games and more.

Direct measurement isn’t perfect either. Web logs ultimately measure page views, not people. Because of technical challenges like cookie deletion, it’s hard to know how many actual people are visiting, much less to get any insight about “who” they are.
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Summing It All Up

Quantcast offers a great service which at first sight is very similar to what Alexa offers. However Quantcast offers much more accurate data.

With the possiblity to measure visitors directly using code snippets (something which Alexa is missing) advertisers can know accurately how much people visit a certain website and another Plus, who these people are.

Quantcast is something that every website, blog and forum that are offering advertising spaces should consider using in order to their advertisers an incentive and fair view as to what they will get.

Take A Look At Google.com Quantified Page >>

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May 4

Just as you, we at Reohix use a couple of tools, websites and software applications for our everyday operations and maintenance. Here are a couple of them that we have fallen in love with:

Graphic Designing:

Adobe Fireworks CS4: we just love the flexibility that this application has to offer!
ArtIcons Pro: This is your tool to convert an image into an icon within a couple of nanoseconds.
PNG Optimizer: simply drag n’ drop to obtain an average of 60% less filesize in minutes!

Internet Tools:

Mozilla Firefox: does it really need an introduction?
Mozilla Thunderbird: neither does this guy!
A couple of Firefox add-ons: Turned gold into platinum…

Google.com: we love it! Who doesn’t?
Google Chrome: Still in its BETA stages but it is very promising!

Development Tools:

Microsoft Expression Web: sometimes we love tradition, especially the modern one.
Inno Setup: powerful and flexible setup creation solution.
Depend On: this little guy depended on us for development, now we depend on him.
Notepad++: Simply an amazing application that we cannot do without!

WordPress: would this be possible? Thanks guys!

Resource Efficiency:

Fresh RAM: we did it, we use it, we love it.
Platinum Guard: once again, we did it, we use it and we love it! Great way to clear what’s on your mind…
Font Xplorer: thanks for helping us keep 7000 Fonts NOT installed.

Others We Love:

Winamp: our number one design inspiration tool. (just add music)
Customer Backup: this guy surely has some good friends.
Malwarebytes’ Anti-Malware: amazing anti-spyware utility. Removes ANYTHING in ONE GO!
WinRAR: making the world a smaller place…

Softpedia.com: Our Sunday Times - we simple love you guys!

We are sure that there are still a couple of life-saving tools we left out of this list, but we didn’t forget you don’t worry. It’s just lunch time! And for those future life-savers out there, we will find you… Thanks everyone.

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May 4

Just recently we have been contacted by this guy, Lance Tamashiro, who offered us a free copy of his Peel Ad Advertising software, which we have found very interesting and proves to be quite an innovative solution:

What Exactly Is Peel Ads?

We got curious and we decided to see what this new advertising concept is about. We visited his website on http://www.peeladsoftware.com/ and soon this little “peelable” image on the top right corner of the website tempted us to hover my mouse over, and then wala!, it revealed a large advertisement in the corner with an excellent “peel flash effect” to reveal the ad.

This new ad format makes use of the less space, rather then filling a website with annoying rolling adverts all over, yet still Peel Ad is highly eye-catching (depending of course on the design sometimes) sitting on top corners of web sites, and it is very non intrusive to the site visitor. Since it uses a small amount of space, it is efficient use of web site space, and a new advertising format always draws curious clicks for visitors.

How Peel Ad Looks Like:

Small Corner Peel

Small Inviting Peel (Actual Size)

Peel Big

Corner Advert Uncovered When Mouseover

What Is Needed To Host Advertising Space ?

If you wish to be play the advertising provider role then you will require the scripting software which comes equipped with its own powerful administration control panel so you can create, manage and track your advertising campaigns. It very simple to install and it requires that you have PHP 5 and a database installed on your hosting server.

Administrator Control Panel

What Is Needed To Advertise In Such Space ?

It simply requires advertisers to provide a 75×75 banner for the little Peel in the corner and the 500×500 banner that appears behind the peel upon mouseover. Of course this advertising space should be divided by half since we are talking about a triangular area in this case.

Peel Ad Pricing:

The software needed to host your own Peel Ads advertising system (the PHP Script) on your website retails for $20. To get an advert hosted in such a space depends of course on the pricing set by the website offering it.

Alternative Use Of Peel Ad:

Being quite an innovative kind of website advertising, this will surely give you a plus over the “traditional” banners that website visitors are growing immune to. However apart from offering external advertising, you can also make use of Peel Ads to communicate something to your website visitors such as a special offer or new product, thus making efficient use of your web space and at the same time with a catchy peel-off style.

Please note that we have no financial or affiliate interest with Peel Ad. We did create for free the Logo and Peel Adverts shown in the current frontpage however as a special thanks to Lance Tamashiro for providing us this software free of charge. Thanks again Lance!

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